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Women are the primary spenders in 77% of consumer markets in terms of proportion of spend directly controlled
Topic: Economic Power

Citation: Who Buys What: Identifying International Spending Patterns
Author(s): EI
Institution(s): Euromonitor International

Link: http://www.cengage.com/search/productOverview.do;jsessionid=458A59D2A84B3246A7DDF59CD7A0B192?N=197+4294891668&Ntk=P_EPI&Ntt=55336614012579862671742430856908856454&Ntx=mode%2Bmatchallpartial

Nation(s): international
Year(s): 2007
Source: Primary
Type: Statistical Analysis

Other Notes:

Analyses expenditure by gender, age, wealth and education in over 70 market sectors and 35 countries